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5 Signs Your Brand Needs a Logo Redesign


Example of logo redesign for a Cheshire business

1. It Feels Outdated

Trends evolve, what looked fresh in 2015 may feel tired today. Fonts, colours, and layout preferences change, and your branding should evolve with the times. A clean, modern redesign can completely change how people perceive your business.


Before and after logo rebranding project in Cheshire

2. You’ve Outgrown It

If your business has grown or shifted direction, your current logo might not reflect who you are anymore. Whether you’ve moved from local pop-ups to a full online store or changed your focus, your logo should tell the right story.

Modern logo created by Cheshire-based graphic designer

3. It Doesn’t Work on Social Media

Logos need to be versatile. If yours doesn’t look good as a profile picture, favicon, or Instagram post, it may need adjusting. I help businesses across Cheshire design logos that work seamlessly across platforms.


4. You’re Embarrassed to Share It

If you avoid putting your logo on merchandise, signage, or social content — that’s a big red flag. Your logo should feel like something you're proud to show off.

5. Your Competitors Look Sharper

Design can be a competitive edge. If your rivals have invested in sleek, professional branding and you’re still using the same DIY logo from years ago — it’s time to level up.

Looking to refresh your branding or redesign your logo in Cheshire? I’d love to help.➡️ Explore my logo design services here.

 
 
 

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